Ali Imran MemonFounder, ODIN X
As agent, buyer and supply side. Across agencies, FMCG and technology. In Pakistan, Malaysia and South East Asia. ODIN X is where those threads meet.
“I did not start ODIN X because tenders looked like an AI opportunity. I started it because I have spent 22 years watching how institutions buy, how suppliers lose and how systems fail between the two.”
Ali represented capability, made buying decisions inside institutions, then built technology to carry the work.
Represent
Ali bought and traded media, built pitches and represented teams competing for institutional budgets.
Capability only wins when a buyer can understand it, compare it and defend the choice.
Decide
At Nestlé, the work moved inside the institution: media, buying, data, e-commerce, partners and transformation.
A large organisation buys evidence, commercial clarity and confidence that delivery will hold.
Systemize
Walee, AskWalee and Kitsune AI turned specialist judgment into data, workflow and agentic systems.
Agents can carry the work between decisions. People keep authority over money, evidence and commitment.
Why ODIN X exists
Start with one manufacturer and one real tender.