ODIN X

Ali Imran MemonFounder, ODIN X

I have spent 22 years on every side of the commercial decision.

As agent, buyer and supply side. Across agencies, FMCG and technology. In Pakistan, Malaysia and South East Asia. ODIN X is where those threads meet.

AgencyWPP, PublicisNestléMedia, Buying, TransformationTechnologyWalee, AskWalee, Kitsune AICountriesPakistan | South East Asia
“I did not start ODIN X because tenders looked like an AI opportunity. I started it because I have spent 22 years watching how institutions buy, how suppliers lose and how systems fail between the two.”
Ali Imran Memon, founder of ODIN X

Agent. Buyer. Supply side.

The seat changed. The commercial problem did not.

First Ali represented capability. Then he made the buying decision. Then he built technology to carry the work between the two.

Agent and supply side

Represent

Make capability easier to choose.

Ali bought and traded media, built pitches and represented teams competing for institutional budgets.

Where
WPP, GroupM, Publicis
Markets
Pakistan and Malaysia
Capability only wins when a buyer can understand it, compare it and defend the choice.
Buyer side

Decide

Own the decision, not just the brief.

At Nestlé, the work moved inside the institution: media, buying, data, e-commerce, partners and transformation.

Where
Nestlé
Markets
Enterprise and cross-market
A large organisation buys evidence, commercial clarity and confidence that delivery will hold.
Technology side

Systemize

Turn expert work into a system.

Walee, AskWalee and Kitsune AI turned specialist judgment into data, workflow and agentic systems.

Where
Walee, AskWalee, Kitsune AI
Markets
Pakistan and South East Asia
Agents can carry the work between decisions. People keep authority over money, evidence and commitment.
The result

ODIN X reads the order like a buyer, presents the factory like an agent and uses AI to do the work between decisions. Manufacturers keep authority.

Public record

Source the provenance.

These references support prior work and professional history. They are not ODIN X customer proof.

Walee announcement archiveCompany record ↗Ali Imran Memon profileProfessional record ↗

Why ODIN X exists

Factories can deliver. The commercial system has to get them to the order.

Start with the manufacturer, the evidence and one real commercial deadline.

Apply for a managed pilotSee the product